assessment hand in :
https://prezi.com/c_bu9oqbhjg2/key-features-on-promotional/
https://prezi.com/imowwtiiwnec/how-does-the-skins-promo-create-representation-of-young-peop/
Friday, 23 October 2015
Wednesday, 7 October 2015
demographics:
smarts phones
age: 30s
gender ; both male and female
ethnicity: all races white characters
class: c1, B
psycho graphics
aspires
analysis reading into
the white middle class life is the life we should aspire to be.
emotional appeal persuasive technique:
altruism
helpful society
its selling the fact that you can send pictures.
viral buzz -something that makes it interesting : unusual, taboo( offensive)
it dose not have a viral buzz because it hasn't been shared.
we have 167,171 people have watched it all over the world and it has 300 likes .
2.94 billion people in the world
it interesting because it is silly and provokes people to take part and share it
97% more people watched the kitty one.
Tuesday, 6 October 2015
NIKE ADVERT :WEEK 4 H/W:
Age: 16-30
It’s appealing to
mainstreamers because mainstreamers are those who like to follow the crowd. And
by using shots such as this one it makes us (the audience) feel like we are the
one high fiving the player and if they are there like everyone else is they
will miss out. Also it is appealing to aspirers as they like to appear rich and
they (aspire to be.....), so by showing this shot will get the aspirers
thinking about going so they too can have that fame as well.
Age: 16-30
Gender: male
Ethnicity:
black and white
ABC: c2, c1
and D
Psychographic:
mainstreamers and aspires
The advert
is promoting the upcoming EUFA CHAMPIONSHIP for 2008
The ad is
targeting mainstreamers and aspirers. The purpose of the advert is for people to
feel involved in the EUFA championship that’s why they used a first person
angle so the audience can feel like they are there.
The persuasive
technique they used is emotional manipulation. They used jealousy and emulation
(to copy) to get their audience interested and to make this video go viral. They
made people feel like if they didn’t come to the EUFA championship game they
wouldn’t have that first person experience. They wouldn’t get the girls or the
fame or even get to play with the players, even though all of this is also an exaggeration,
it still affects the audience emotionally.
It’s appealing to
mainstreamers because mainstreamers are those who like to follow the crowd. And
by using shots such as this one it makes us (the audience) feel like we are the
one high fiving the player and if they are there like everyone else is they
will miss out. Also it is appealing to aspirers as they like to appear rich and
they (aspire to be.....), so by showing this shot will get the aspirers
thinking about going so they too can have that fame as well.
Age: 16-20
Gender: male and female
Ethnicity: white
ABC: c1
Psychographic: mainstreamers
The advert is promoting the 3 sim-card.
The ad is targeting mainstreamers and the purpose of the
advert is for people to make their own and share it with everyone so it will go
viral and bring in a larger audience.
The persuasive technique they used is humor and it makes
you want to sing along and the song makes you happy.
It’s appealing to mainstreamers because it has a link at the
bottom so you can make your own and share it with people. And mainstreamers are
those who like to follow the crowd.
The fact that the cat can sing and the NISE-EN-SCENE they
used such has lighting, location and affects the audience emotionally. This is because
it is unique and unusual it’s something people haven’t seen before. And the song
they chose was a very catchy song that everyone knew and they could sing along
to it. It was also an up lifting song.
Thursday, 1 October 2015
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