proposal

Our production company name is going to be: MC LTD. We have been assigned to produce, shoot and edit an I dent video for URBAN NET TV YouTube channel. The purpose of the video will be to showcase new features available on the channel. The duration of the video will be for 10-30 seconds; will include stop-motion animation and a mix of afro-beats and electronic music. The purpose of this is to make it unique instead of taking another artists music.

The working title for the channel will be URBAN NET- ‘keeping your conets Urban’. The purpose of this title is to engage and interest the audience. Also we needed something catchy and memorable, for the audience to remember.

Product online:

The product will be around 10-30 seconds long for the new youth channel urban net. We are creating this ident for a brand new channel and we are going to give it an identity. We are going to post this on a newly made YouTube. The purpose of this is that it is the main platform where we are going to distribute the ident. It is also the platform where we will get the most results, views and comments. We are hoping to entertain and teach youth to secure their feature and keeping it positive, because positivity breeds happiness.

Target audience:

The target audience is ranged at 16-25 year olds- black- males, who go to college and university. The ident shall appeal to the male gender, (however its secondary audience will be females) and the idents shall appeal to the black ethnicity.

Content:

A synopsis of the advert: the advert will start with a pencil making its way onto a piece of card. And then it starts to draw out the urban net logo. Then the logo will cut its self out and all that will be left will be stencil of the logo, then we move to another piece of card and the stencil will be sprayed unto it using spray paint. The logo will come to life, using plasticne. 

Structure:
Beginning - The beginning shall be the camera staying static in a close up angle focusing on the plain piece of card. Then the pencil will come along and begin to draw out the logo.    
Middle -The middle of the advert will have the stencil of the logo moving to another plain card where it will be spray painted in purple with a spray can.  

End -Finally the ident shall end with the logo turning into a 3D Plasticine model. This is where I will be using the stop motion animation.

Colours
The colors in the ident will be very mild colors. Purple will be the dominant colour as the logo is the same colour and because this will help give the channel an identity.  also after looking at my resarch from the focus groups to the monkey servey i found out that the E4 colour scheme (purple and white) was what they expect me to use for my ident. 

Animation materials/techniques

The animation in the ident will be stop-motion. This animation would appeal to the target audience and will be far easier to do within the amount of time given. It will also be using time-laps to create fast pace editing.

Editing techniques

The editing will be at a fast pace during the creation of the ident. The ident will feature beat editing in order to appeal to the target audience.  It was also make the ident much more interesting.

Locations/Setting

The location will be in the art studio and however you will only be able to see the plain card background. i will be booking the location from the art studio manager on Monday the 9th of may. 

Music

The music that shall play in the background will be instrumental afro beats music. I chose afro beats music because my research has shown me this is the type of music that appeals most to my target audience. 

resources

the items required for this advert are: one pack of Plasticine (£16.00), one sicssors (£8.00), multi colored A4 cards (£5.00) and a pack of H-B pencils (£2.00). all of these items will be purchsed from W-H smiths in Bexleyheath.

necessary equipment

we shall acquire a hand-held camera, with a tripod and lights for the stop animation. these will all be booked for on monday the 9th of may.

thank you
michael chibueze
15l1167@ctksfc.ac.uk

22.B Task 6 Evidence: Topic B.3 Developmental work

logo colored

logos designs

my logo designs 

logo designs that were chosen by the focus group 

22.B Task 6 Evidence: Topic B.3 Developmental work

MERIT Task 4c) Now present your idea to your target audience in a Focus Group and collect responses.

Is it clear what has been adapted or developed from the existing products?	After presenting my work to my focus group they said that I was clear what my idea was, and that they understood how I adapted and developed the ideas from the product into my own idea.
Does the product appeal to you and why?	My focus group said that the product that I showed them appealed to them and that my idea was create and it appealed to them also.
Which ideas do you think are effective in creating the right image for the channel/artist?	My focus group said that the found the spray paint effective as I explained that the use of spray was to appeal to audience and to connote the streets and graffiti.
What ideas do you think I should include or change in my final idea?	My group thought I shouldn’t change anything but to consider how I would make the transition from paper to Plasticine, as it was part of my idea.
Are there any products that you recommend I looked at?	My focus group recommended me to look at MTV idents and to focus on the colors and the theme.

DISTINCTION 4d) How large is the audience based on YouTube Hits, Downloads or Viewing figures

How big is the audience?	The audience isn’t really that big as they are 16-25 and I will be keeping it local. This was decided after talking to my focus group.
How popular are these products with audience?	E4 idents are very popular with 16-25 year old as they watch a lot of there shows per-day.

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	My aim to find out what age, gender and ethnicity the audience thought was right for my target audience.	My aim for the focus group is for them to think that my idea was good and for them to agree with the age, gender and ethnicity that my audience have chosen.	My aim is to have a variety of answers so I would know what little things to include in my own ident for urban net.
	Preferences & expectations	My aim is that the target audience will be able to give their preferences and expectations to my idea. So that I will know what they like so I can include it in ident.	My aim is that hopefully  the focus group will have a preference for the and idea, also that they will also give me their expectations so I will take it into consideration	My aim or the survey monkey is for them to answer the survey so I will know their preferences and their expectations.
	Music Subculture	My aim is to find out what music and subculture believes that actually relate to my TV channel and music that actually gives viewers an idea of what my TV channel is all about.	My aim is that the music and subculture actually relate  to my focus group in other to make them feel accepted and give them things they actually like and really want to listen to and watch grabbing heir attention.	My aim of using survey Monkey is to get their opinion on what kind of sound thy will actually like to listen to.

Task 5b) Summary - what did you find out from your research into TARGET AUDIENCE	Use the following words in your response	What were the findings from your TARGET audience research	What were the findings from your FOCUS GROUP	What were the findings from your SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	i have found out through my research that my focus group are those around the age of  16-25 and they are mostly males and therefore i have to make my ident around something that actually appeals to the target audience.	my target audience like things that are very creative and they thought that the age should be 16-15 and the gender should be male and finally that the primary ethnicity should be black and the secondary should be white.	i found out from my survey monkey that 100% of people chose age 16-25 and 50% chose gender male however no one chose an ethnicity which means i will have to ask again.
	Preferences & expectations	i found out that my target audience liked the three example that i gave them and they expected to see fast pace editing, music, colours and a logo in my ident.	i found out that my focus group also liked the three examples that i showed them and they liked the concept of my idea expected me to watch more idents such as MTV idents for ideas about the theme and colours.	i found out that the survey monkey audience liked my idea and the three examples. and they expect to see things like Afro-beats music and fast pace editing also.
	Music Subculture	i found out that my target audience thought that i should have a mix of Afro-beasts and electronic music. so it will sound unique.	i found out that my focus group thought Afro-beats was a good choice as urban net TV would be like E4 but urban/African sitcoms.	i found out that 50% of my survey monkey audience wanted me to use Afro-beats and and 50% wanted me to use electronic this me that the mixing the two idea will have to be considered.

Task 5c) Conclusion - how does this information develop your idea?	Cover each of  the following aspects in your response:	Your annotation – how does this affect the development of your idea? What do you need to consider in your idea to make it effective?
	TARGET - Age, Gender, Ethnicity	i need to consider targeting 16-25 as they are the target audience age and also targeting black males/females. this is what my audience expect to see in my ident.
	Preferences & expectations	i need to consider adapting the e4 colours and style as these were what the audience liked and are expecting to see in my ident. this will make my ident appeal more and be more effective.
	Music Subculture	i need to consider mixing Afro-beats and electronic  music together as the audience were idents use unique music.

popplet task 2

PASS Task 4b): Collect reactions and responses to your examples

1	Age, gender and ethnicity	100% of people chose 16-25 50%  chose males
2	What type of music/channels do you prefer?	50% chose urban channels And another 50% chose adult channels (adult games shows, bbc news etc )
4	What do you expect from a Music Video/Ident for this artist/channel?	50% chose face pace editing And another 50 chose stop motion animation
5b	Do you like Idents that use animation?	50% said yeas 50% said sometimes
6a	What locations or background do you think are suitable to shoot?	50% said colorful 50% said plain
6b	What colours do you associate with this channel?	100% said purple and white like e4
7a	What music do you think would fit the channel?	50% said Afro-beats
7b	What makes this Ident appeal to you – what image does it give the channel?	100% said colour 50%theme 50%music 50%editing

PASS Task 4b): Collect reactions and responses to your examples you have collected from 5 members of your Target Audience to find out what they like/prefer.

Create your own user feedback survey

Topic A.3 Product research – Distinction Task3

these are comments and views from two E4  idents from 8 years ago they were both uploaded on the same day and month however the comments show that the viewers felt that the second one was much better than the first one. however the views and the likes show that the first one was better as it go more views and more like than the second ident. 

MERIT and DISTINCTION Task 5: Write up your annotation and your final developed and chosen idea Having completed your research activities looking at existing products, formats and audience research use the findings to shape an effective idea.

MERIT and DISTINCTION Task 5: 

Task 5b) Conclusion - how do your research findings develop your idea?	Cover each of  the following ‘finer details’ in your response:	(MERIT) How did what you found out affect the development of your idea?	(DISTINCTION) Define how you will use this in your idea to make you product effective?
	Shots, angles and framing	What I found out affected the development of my idea as I had to change my idea and simplify it. I had take out the whole idea of a underground walk way and change to a ident that creates its self.	I will use beat editing to engage my audience and i will use fast pace editing, stop motion and a 30 second time limit so it’s not too long and boring like the mtv one.
	editing decisions	What I found out was that fast pace editing was what I need to use for my ident. This is to make it interesting.	I will use fast pace editing to keep the attention span of my audience who are 16-25 year olds. With they will be engaged and will not lose interest in the ident.
	Costume	Costumes where hardly needed for the idents as they were using objects and not humans.	I will not need costumes as no humans will be involved in my ident. This means that the audience will not seeing any stereotypical style of dressing which will keep them neutral.
	locations	The locations were they ident are made are normally on studios.	I will be using a art studio to film my ident i will also be using it to create most of my props. This will make it look more professional and entertaining.
	Narrative	The E4 idents hardly used a narrative it was very messy but yet engaging.	I will be using a mix of both. This means i will have a narrative but not throughout. I will have a part where spray paint is used and this is where the narrative stops. Using a spray will appeal to the audience who are 16-25 year olds.
	Audience feedback, preferences and expectations	My peers thought that they videos where very entertaining. And they all expected the same quality and creativity from me.	I will take on board these comments and try my hardest to ,make them better.
	Social Network responses (Distinction)