NIKE ADVERT :WEEK 4 H/W:


 Age: 16-30

Gender: male

Ethnicity: black and white

ABC: c2, c1 and D

Psychographic: mainstreamers and aspires  

The advert is promoting the upcoming EUFA CHAMPIONSHIP for 2008

The ad is targeting mainstreamers and aspirers. The purpose of the advert is for people to feel involved in the EUFA championship that’s why they used a first person angle so the audience can feel like they are there.  

The persuasive technique they used is emotional manipulation. They used jealousy and emulation (to copy) to get their audience interested and to make this video go viral. They made people feel like if they didn’t come to the EUFA championship game they wouldn’t have that first person experience. They wouldn’t get the girls or the fame or even get to play with the players, even though all of this is also an exaggeration, it still affects the audience emotionally.  

It’s appealing to mainstreamers because mainstreamers are those who like to follow the crowd. And by using shots such as this one it makes us (the audience) feel like we are the one high fiving the player and if they are there like everyone else is they will miss out. Also it is appealing to aspirers as they like to appear rich and they (aspire to be.....), so by showing this shot will get the aspirers thinking about going so they too can have that fame as well.