Implementation plan

P	Implementation plan	Format (HDV)	High quality format
P		Running Time/ Duration	The ident will last for about 10-30 seconds. After looking at the conventions of an ident I found out that this is how long they should be.
M		Schedule (dates and times) production (shoot/animation) post-production, release/distribution	Copy right permission will be done 12th may We will begin filming on the 16th on may
			We will be shooting on the 16th of May, outside a school. We will be filming next a wall because it is what we need for our ident. The shoot will end  on the
			We will be booking our equipment on the 12th of may we will be booking hand-held camera, with a tripod and lights for the stop animation. The location will be in the art studio and however you will only be able to see the plain card background. I will be booking the location from the art studio manager on Monday the 9th of May. The ident will be released on the 27th of May. It will be distributed on YouTube.
M		Budget Costs Breakdown	Total Cost= £30
			The items required for this advert are: one pack of Plasticine (£16.00), one scissors (£8.00), multi colored A4 cards (£5.00) and a pack of H-B pencils (£2.00). All of these items will be purchased from W-H smiths in Bexleyheath.
		Resources (source materials from eBay or amazon)	Costume my actors will be wearing shirts from amazon which cost £11, jackets  form amazon as well for £10.75. black trousers £11.99 and black shoes £20.
			Performers my performers are moshood azeez, afia and abi. moshood goes to ctk collage while Afia and Abi go to golds smith university .
			Production Equipment We shall acquire a hand-held camera, with a tripod, SD card, Mack computer  and lights for the stop animation. These will all be booked for on Monday the 9th of May.
			Locations/Set building The location will be in the art studio and however you will only be able to see the plain card background. I will be booking the location from the art studio manager on Monday the 9th of May.
M	Research evidence	Audience research feedback	I have found out through my research that my focus group are those around the age of  16-25 and they are mostly males and therefore I have to make my ident around something that actually appeals to the target audience. My target audience like things that are very creative and they thought that the age should be 16-15 and the gender should be male and finally that the primary ethnicity should be black and the secondary should be white. i found out from my survey monkey that 100% of people chose age 16-25 and 50% chose gender male however no one chose an ethnicity which means i will have to ask again.