1. Is the idea appropriate for the campaign?

both my ideas are suitable its just that my first idea to me seemed like it would coast.

2. Does it appeal to you as the intended audience
the first idea would be to extreme for the audience because it might have some swearing in it 

3. Is it clear what the message is? 

on my first idea i think people might get the message a bit mixed up however the second idea they would get the message straight away.

4. Is it memorable and interesting?
yes both my ideas are memorable and interesting. they will both attract a large amount of viewers.

5. Would it make you like/post/re tweet it?
yes i would post it on Instagram,Facebook or YouTube    

6. Is it effective in making you want to take take part?
It is very effective because not only me (but my peers as you can she in the ideas video above) also said they wouldn't mind taking part in it.    

7. Is this advert able to pass ASA rules?
yes it is. it covers the rules well of not showing disturbing content and not lying about the content in the advert. 

8. Improvements

my frist ideas might need a bit of twicking due to the fact that i want to meet the requirements of the client and also i want to send out the right message which is to do 1 act of radome kindness. to meet this am going to think about change of characters.