Task 5
random act of kindness
i generated 2 ideas my first idea was A cross-dissolve showing a group of (black) teenagers walking together and making a lot of noise. they see the bus driving towards the bus stop so they start running to catch it. as they run they pay no attention to the old woman struggling to cross the road. one of the teens accidentally nudges the old lady. the whole congregation think the black teen will react negatively, their thoughts are based on stereotypes they see on TV. however the teens miss their bus and actually help the old lady cross the road safely and they help her carry her bags across the road as well.
the reason why I prefer using my first idea was because it's more appealing to the key demographic group and it could go viral. due to its elements of which are remarkable and unusual.
the advert will been seen on YouTube, social media sites e.g Facebook and Instagram, college and university websites
The target audience is for urban 16-25 year old youths college and university students.
WT P
ReplyDeleteFor 2A.P2: you've selected an idea from two or more which you believe most fulfils the brief. Your proposal of the idea considers why it will be adequate in terms of target audience it's purpose and key messages, and platform).
Some, but not all, of the planning issues have been considered, though not in any detailed or meaningful way
For 2A.P1: you have formulated and communicated 2 ideas using two peer discussion and later the focus group and a written outline and annotations on the brief to formulate ideas appropriately to fulfil the task and to refine the idea.