ASA HOME MEDIA

The ASA (Advertising Standards Authority) is one of the major media regulators. It regulates adverts across UK . it mainly receives and deals with the complaints from the audience/ viewers about a T.V advert that seem unsuitable, harmful or offensive for example if there is too much swearing in a TV advert or rascal insults .

although the ASA gets these complaints, it can’t really punish those who created the advert. All it can do is post on their official website about the advert then take it to Of-com (Office of communications). all in all ASA doesn't really have much power  in what it can do.

All adverts aired on T.V must follow the set of rules that the ASA has placed on them.  And require them to not be misleading, harmful or offensive. However charity advert have more reason to use powerful or upsetting images in order to get a certain message across, however they are limited on what they can broadcast.The ASA expects advertisers to follow these set of principles:
.Marketing communications must not contain anything that would cause serious or widespread offence.
. Adverts directly aimed at children (or featuring) must not contain anything that would result in their physical, mental or moral distress.
. Marketing communications must not cause distress or fear among the public without a solid reason. If it can be justified, if it was to broadcast fear or distress it can not be too much. Plus marketers should not use a shocking claim or image for the sake of attention.

Overall the ASA is rather restricted in what in can do online, that it can’t punish advertisers directly and can only deal with complaints. However, they have a strong set of rules that can allow charity advert get their message across without causing distress to the public