Viral video advert production (don’t panic campaign)

1 who are the audience
The audience is a youth audience  age 16-25 year olds     

2. What will the product be and where will it be seen?the product will be seen on you-tube and will be streamed on  TV and tablets also the product will be accessible on i -phones       

3. Did it go viral or not viral? In my opinion it didn’t go viral at all because they didn’t really use any viral buzz techniques. it was just of her walking and talking to strange people and some times we couldn't hear what the other people where saying.    

4. How many views did this advert have compared to the other adverts?The Random act of kindness advert has only 52, 327 views in two and a half year.  This is not as popular because the other adverts like the kitty advert which had  6,489,973 views in 2 and an half years. some of the dislike comments were

•  CHARACTER IS HOW YOU ACT WHEN NO ONE IS LOOKING. YOU ARE A SELF PROMOTING ASS
• I can't help but feel that the Mexican folk music didn't add much to the video
• This is so stupid. It's not "random"

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     5. How the audience consume digital Viral ads and on which platforms and where would you find them?

      The audience consumes digital viral adverts on television channels. You would find them on I Phones, tablets and computers.

   6 Investigate the use of Viral Buzz and mode of address to target the specific audience of 16-25 College & university students.

  on the pew die pie channel he uses swearing  to get the audience’s attention. A lot of teenage videos have swearing,  sex or violence to get their attention. which isn't really good for small under aged viewers who might get attracted due to the fact that he swears. 

 7. A critique of examples of random acts of kindness that would appeal or be suitable to this audience that have been posted on YouTube 

Random Acts of Kindness | #Share Goodness- this probably appeals to some teenagers because it has pretty 16-17 year olds 

: slap her children reaction Random Acts of Kindness- this probably appeals to the audience because it uses a bit of sweetness and innocence ( asking them what they what to become, what they like about the girl) and then finally dropping a bomb shell of a question asking them to slap her.  the viral buzz is watching the kids reactions to such a command and  it appeals to the audience because at the age 16-25 people start getting in relationships which can end up with some domestic violence  but watching the kids say no will  warm  the hearts of many 16-25 year old.  

   17 Random Acts of Kindness- this probably appeals to the audience because it has young people’s music and the actors are in the same age demographic group.

Task 4: Generate 2 ideas

What will happen in your advert? (Collect 5 images using Shutterstock to show the narrative or story sequence) 

a young teenage girl walks into Greggs and see a man struggling to pay for his meal. she stands there for a while and watches the man go back and forth in his pockets suddenly   she thinks what she should do and finally decides to pay the rest of the amount needed for the man to get he's meal. 

    

A cross-dissolve showing a group of (black) teenagers walking together and making a lot of noise. they see the bus driving towards the bus stop so they start running to catch it. as they run they pay no attention to the old woman struggling to cross the road. one of the teens accidentally nudges the old lady. the whole congregation think the black teen will react negatively, their thoughts are based on stereotypes they see on TV. however the teens miss their bus and actually help the old lady cross the road safely and they help her carry her bags across the road as well. the passing on message comes in when  the old woman is walking to her house and shes sees a university student crying she hesitates to help but then she remembers the collage students that helped her so she sits and talks to the university stundet.

u    A new college student has finally packed for university. when he arrives hes nerves start to kick in and he starts seeing things weirdly however another student see him and goes to him and starts helping him out so he can settle in.

1.  how will it make the audience react  as required  by the client?
   seeing the twist from the urban youths and how they actually help the women.

1. how will the idea promote  and persuade ?
   it will persuade the audience emotions to do something kind after they see it. because everyone loves and elderly person and they will think of their own relative. 

1. How can you make it go Viral (6 types of Buzz)?
   
   
2. remarkable seeing the kindness of some peoples hearts
3. outrageous watching watching the young boys help the old lady