Write your own brief PASS Task 1a

PASS Task 1a): Work to your own brief and devise an idea for a digital media product based on adaptation or development of an existing product there is an existing audience to target

Write your own brief: Decide which product you wish to produce and write your own brief.

Use the template provided

PASS TASK	Write your own brief for Urban Net – what is your idea?
Which existing Artist’s Music Video or Channel Ident are you adapting or developing?	I will be adapting and developing the  E4 i dent. My idea is to create an ident that can relate and also interest my target audience, who are 16-25 year old. The ident will be done using stop motion. And the ident will be filmed in an art studio
What content are you adapting or developing from the existing products?	I am adapting the style and technique that E4 used for their original ident. They used stop motion and a bedroom while having objects from the room looking like they came alive and they are moving. what I will be adapting is their colour scheme. I will be sticking to the original colour scheme which is purple         , however I will be developing it by having purple being the primary colour and other colours as the secondary colour.
Who is the existing audience it is aimed at?	age - 16-25 gender- male and female ethnicity- it will be aimed at all ethnicity subculture - electronic musing will be used
What is your initial idea?	My initial idea is to have plain background made from paper or cardboard, then i will have the UN TV ( URBAN NET TV) Logo, sort of create its self from nothing into the urban net logo. i will so be having splashes of colour which will be done will a brush and paint or spray paint.