MERIT and DISTINCTION Task 5: Write up your annotation and your final developed and chosen idea Having completed your research activities looking at existing products, formats and audience research use the findings to shape an effective idea.

MERIT and DISTINCTION Task 5: 

Task 5b) Conclusion - how do your research findings develop your idea?	Cover each of  the following ‘finer details’ in your response:	(MERIT) How did what you found out affect the development of your idea?	(DISTINCTION) Define how you will use this in your idea to make you product effective?
	Shots, angles and framing	What I found out affected the development of my idea as I had to change my idea and simplify it. I had take out the whole idea of a underground walk way and change to a ident that creates its self.	I will use beat editing to engage my audience and i will use fast pace editing, stop motion and a 30 second time limit so it’s not too long and boring like the mtv one.
	editing decisions	What I found out was that fast pace editing was what I need to use for my ident. This is to make it interesting.	I will use fast pace editing to keep the attention span of my audience who are 16-25 year olds. With they will be engaged and will not lose interest in the ident.
	Costume	Costumes where hardly needed for the idents as they were using objects and not humans.	I will not need costumes as no humans will be involved in my ident. This means that the audience will not seeing any stereotypical style of dressing which will keep them neutral.
	locations	The locations were they ident are made are normally on studios.	I will be using a art studio to film my ident i will also be using it to create most of my props. This will make it look more professional and entertaining.
	Narrative	The E4 idents hardly used a narrative it was very messy but yet engaging.	I will be using a mix of both. This means i will have a narrative but not throughout. I will have a part where spray paint is used and this is where the narrative stops. Using a spray will appeal to the audience who are 16-25 year olds.
	Audience feedback, preferences and expectations	My peers thought that they videos where very entertaining. And they all expected the same quality and creativity from me.	I will take on board these comments and try my hardest to ,make them better.
	Social Network responses (Distinction)