MERIT Task 4c) Now present your idea to your target audience in a Focus Group and collect responses.

Is it clear what has been adapted or developed from the existing products?	After presenting my work to my focus group they said that I was clear what my idea was, and that they understood how I adapted and developed the ideas from the product into my own idea.
Does the product appeal to you and why?	My focus group said that the product that I showed them appealed to them and that my idea was create and it appealed to them also.
Which ideas do you think are effective in creating the right image for the channel/artist?	My focus group said that the found the spray paint effective as I explained that the use of spray was to appeal to audience and to connote the streets and graffiti.
What ideas do you think I should include or change in my final idea?	My group thought I shouldn’t change anything but to consider how I would make the transition from paper to Plasticine, as it was part of my idea.
Are there any products that you recommend I looked at?	My focus group recommended me to look at MTV idents and to focus on the colors and the theme.

DISTINCTION 4d) How large is the audience based on YouTube Hits, Downloads or Viewing figures

How big is the audience?	The audience isn’t really that big as they are 16-25 and I will be keeping it local. This was decided after talking to my focus group.
How popular are these products with audience?	E4 idents are very popular with 16-25 year old as they watch a lot of there shows per-day.

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	My aim to find out what age, gender and ethnicity the audience thought was right for my target audience.	My aim for the focus group is for them to think that my idea was good and for them to agree with the age, gender and ethnicity that my audience have chosen.	My aim is to have a variety of answers so I would know what little things to include in my own ident for urban net.
	Preferences & expectations	My aim is that the target audience will be able to give their preferences and expectations to my idea. So that I will know what they like so I can include it in ident.	My aim is that hopefully  the focus group will have a preference for the and idea, also that they will also give me their expectations so I will take it into consideration	My aim or the survey monkey is for them to answer the survey so I will know their preferences and their expectations.
	Music Subculture	My aim is to find out what music and subculture believes that actually relate to my TV channel and music that actually gives viewers an idea of what my TV channel is all about.	My aim is that the music and subculture actually relate  to my focus group in other to make them feel accepted and give them things they actually like and really want to listen to and watch grabbing heir attention.	My aim of using survey Monkey is to get their opinion on what kind of sound thy will actually like to listen to.

Task 5b) Summary - what did you find out from your research into TARGET AUDIENCE	Use the following words in your response	What were the findings from your TARGET audience research	What were the findings from your FOCUS GROUP	What were the findings from your SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	i have found out through my research that my focus group are those around the age of  16-25 and they are mostly males and therefore i have to make my ident around something that actually appeals to the target audience.	my target audience like things that are very creative and they thought that the age should be 16-15 and the gender should be male and finally that the primary ethnicity should be black and the secondary should be white.	i found out from my survey monkey that 100% of people chose age 16-25 and 50% chose gender male however no one chose an ethnicity which means i will have to ask again.
	Preferences & expectations	i found out that my target audience liked the three example that i gave them and they expected to see fast pace editing, music, colours and a logo in my ident.	i found out that my focus group also liked the three examples that i showed them and they liked the concept of my idea expected me to watch more idents such as MTV idents for ideas about the theme and colours.	i found out that the survey monkey audience liked my idea and the three examples. and they expect to see things like Afro-beats music and fast pace editing also.
	Music Subculture	i found out that my target audience thought that i should have a mix of Afro-beasts and electronic music. so it will sound unique.	i found out that my focus group thought Afro-beats was a good choice as urban net TV would be like E4 but urban/African sitcoms.	i found out that 50% of my survey monkey audience wanted me to use Afro-beats and and 50% wanted me to use electronic this me that the mixing the two idea will have to be considered.

Task 5c) Conclusion - how does this information develop your idea?	Cover each of  the following aspects in your response:	Your annotation – how does this affect the development of your idea? What do you need to consider in your idea to make it effective?
	TARGET - Age, Gender, Ethnicity	i need to consider targeting 16-25 as they are the target audience age and also targeting black males/females. this is what my audience expect to see in my ident.
	Preferences & expectations	i need to consider adapting the e4 colours and style as these were what the audience liked and are expecting to see in my ident. this will make my ident appeal more and be more effective.
	Music Subculture	i need to consider mixing Afro-beats and electronic  music together as the audience were idents use unique music.